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A streaming platform to show
what usually people don't see:
domestic violence.

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During quarantine, streaming platforms have become the main source of entertainment. But that’s not the only thing that increased. Domestic violence against women has spiked throughout the whole world. Since people are spending a great amount of their time on streaming, we created the 180Play: a platform that uses parts of series, movies and soap operas to help people become aware of the types of domestic violence.
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First, to catch the audiences’ attention, we made ads that promised a new streaming totally free and no subscription needed. The users accessed the website thinking they would find a traditional streaming platform – but with more advantages. However, when they picked a content, they were impacted by a scene that would explain them in a didactic way a type of violence.
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-CANNES LIONS-
Shortlist - Brand Experience & Activation - (2020/2021)

-CLUBE DE CRIAÇÃO-
In book - Digital Data - 180Play (2021)
Shortlist - Green Star - 180Play (2021)

-ADSTARS-
Bronze - Brand&Experience - (2021)
Crystal - Gender Equality - (2021)