_

The reservoir that changes its mood
according to its level.

-
Cantareira is the main water reservoir that supplies the largest city in Brazil: São Paulo. Year after year, this reservoir suffers from lows and droughts, but the population doesn't seem to care. People pay more attention to memes and influencers than to a serious issue like this. So we took advantage of that: we created a new digital influencer @Cantareira_Seca, who interacts with the audience according to the reservoir's water levels.
-

_
It is powered by data from the official government measurement API, that directly influences its behavior on the site, on instagram and the interaction with the audience.
-

_
We created a lot of contents to educate the public.
-