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The official sponsor of
barbecue during FIFA World Cup.

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Barbecue and the FIFA World Cup only happen together every 4 years. But, how could a meat brand talk about barbecue in this event without being an official sponsor? Taking over this encounter, which nobody talks about, and turning it into a huge event on the internet.
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After the opening, we started the campaign on social media with posts and gifs freeing people to light their barbecue grills.
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