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The bingo game that predicted
everything about the opening ceremony
of the Rio 2016 Olympic Games.

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Nissan was the official sponsor of the Rio 2016 Olympic Games and took this opportunity to launch its new car: the Nissan Kicks. Since nothing could be more surprising than this, we created an interactive Bingo that predicted every cliché about the opening ceremony. And you know: this kind of event has a lot of clichés. To participate, people just had to share the video of the brand activation on Twitter to receive an automatic message with a custom Bingo card to play.
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Nissan teamed up with a team of digital influencers to interact with the participants through gifs and videos staying relevant and engaging a lot of people.
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The dispute was so great that for most of the event the campaign's hashtag was among Twitter's Trending Topics. More than 4000 people participated actively.
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-EFFIE AWARDS-

Gold - New Releases Category - (2017)
Gold - Olympic Category - (2017)